The government quickly realised that the war was going to be a land based war. Britain had a strong navy and only a small professional army. At first many men volunteered. The main reasons being adventure, over by Christmas so didn't want to miss out, see some of the world, escape hardship at home, peer pressure, pals battalions, recruitment posters, songs, fear of being labelled a coward, patriotism, for KING AND COUNTRY.
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